The Yearbooks Direct journey to a TikTok account
The Yearbooks Direct journey to a TikTok account. In the age of social media, it is becoming more and more important to be on all the major platforms, and we decided to give a sneak peek into the Yearbooks Direct journey to a TikTok account.
About Yearbooks Direct
Yearbooks Direct have been making personalised, beautifully bound yearbooks since 2008. We can help you to turn your pupil’s and student’s school memories into lasting personal, fun and colourful mementos of their time at school.
Our creative software offers 15 different themes and hundreds of layout templates that are easy to download or use online. From traditional to contemporary, there is something for everyone. Primary through to secondary and beyond to university. We can ensure that you achieve the perfect look.
You can also create your own design using the many built in tools and help guides. We also have a friendly customer support team are always on hand should you need them.
What is TikTok
TikTok is a social media app that lets users share short videos of themselves. It has quickly become one of the most popular apps on the market and is often used by celebrities to promote their work.
It is one of the fastest growing social media platforms in the world and we are happy to announce that Yearbooks Direct has joined!
How it started
Yearbooks Direct is a UK-based yearbook printing company. After producing a yearbook for a school located in the UK, one of their students posted a video of the completed product to TikTok.
The video went viral and has been viewed over 6.2 million times. It has generated over 1 million likes, 15.9k shares and 15.1k comments. This has led to users requesting the name of the business that created the book, which is pretty impressive!
Becoming aware of the video
Our team weren’t aware that a video had gone viral that contained a product created by us, until we started getting enquiries about a particular theme. Upon investigation and asking customers how they had heard about us, it was established that there was a viral video on the popular social media platform.
Where our journey is now
Yearbooks Direct is now taking advantage of the marketing opportunity that TikTok provides to get our name out there to new customers, along with current platforms that are already utilised such as Facebook and Instagram.
The realisation of how much potential the newer social media platforms, like TikTok has for us has allowed us to reach out to new customers in a way we never thought possible before.
We are always looking for ways to engage with our customers in new and exciting ways. TikTok is a great way to reach a new generation of customers who are looking for something different from what we offer on Facebook.
We will be posting frequently which will include videos of:
- Our yearbook printing process
- Behind the scenes footage
- Yearbook designs
- Videos of our team (perhaps even doing some viral dances)
In the past, yearbooks were a symbol of high school success. But now, in an era of selfies and social media, there is a new way to remember and share those memories once students have received their copy.
Give us a follow
We are so excited to announce that we have joined the app and you can find us on TikTok as @yearbooksdirect.
Yearbooks Direct will be uploading videos of our favourite moments from the year, so stay tuned for more.